Monthly Archives: July 2014

Can You Add Emotion to Industrial Packaging 

B2B products are in a weird place. Many times, companies will just ship these out without any bells and whistles, because they believe that these companies don’t care at all about the packaging design.

But emotions are not just for customers. Many businesses like to have a business delivery that looks good. Adding the elements of surprise and satisfaction to your items is not a bad thing, but can be an amazing thing. Here, we will go over how industrial packaging thrives with a little bit of creativity, and focusing on the unboxing ritual in a healthier manner.

Branded Inserts and Custom Sleeves for Bulk Shipments 

For bulk shipping items, even small items like paper towels and whatnot, can have a memorable B2B experience in terms of shipping. 

For instance, branded inserts that tell the person who opens it a little bit about the company will be beneficial. Many brands might just be buying office supplies, or some tech that will benefit them, and from there, it enhances the overall experience.

Another one is customized sleeves for branding. Again, you’re able to, from here, build the ideal branding experience and will, from here, create and curate the ultimate branding that will really shine. 

In general, your packaging works wonders, so don’t be afraid to get a little more custom with this.

Unboxing Kits for Office Managers, Retailers, and Buyers 

You can even make unboxing kits for these people. Again, it might just be office paper, or maybe some tape or even just planners and calendars, but that doesn’t mean that you have to make the unboxing experience next to nothing. 

Tools, for instance, are going to be popular with this. Many of these tools are going to be used to help many of these office managers stand out. some of these tools might just be tape, various notes, and whatnot.

Welcome messages can also be included as well. Lots of welcome messages make brands feel special, especially in the subscription realm.

There’s also sample showcases, which will show off the samples, making the branding and items really stand out. Again, with more samples customers get to look at what’s coming next, and will be able to buy even more from people. 

All of this is a hit, and for many office managers, it can make a whole world of a difference on brand perceptions, especially when compared to other methods and tools as well.

How B2B Unboxing Influences Repeat orders 

A lot of B2B brands are going to unbox this. it’s become the new, hit thing. so, when you’re able to create the ultimate in unboxing experiences, it builds the future psychological cues that a lot of brands and customers love. It also will leave an impression, offering some professional branding.

This works for all sorts of companies. printing supplies, various office supplies, even tech, can use this type of unboxing elements to really stand out. Even if it’s just including a note as thanks, it can mean something special. We tend to think about office supplies and businesses as something impersonal but it’s far from it. Adding a little bit of personality to such items will convey other such feelings, and feelings that you will want to remember. so, if you’re a brand that’s looking to make their unboxing experience better for others, then consider these methods, and add a little bit more emotion to the packaging, no matter the supplies. You owe it to yourself to try this, and from there cultivate the ultimate in real experiences for all sorts of buyers.